PERC Coffee
PERC coffee makes sales through 6 cafés, wholesale, and e-commerce.
FOOD & BEVERAGE –– ATLANTA, GEORGIA, USA
SOLUTIONS
Shopify integration
Analyzed data collected from Mailchimp’s Shopify integration to identify and segment their audience by psychographics and behaviors, so they could send personalized promotions
Used A/B testing with varying discounts, such as 5% off versus $5 off, to determine the optimal amount that would convert customers
Customer Journey Builder
Automated retention efforts, such as offering discounts to repeat customers, focusing on increasing customer lifetime value
SMS marketing
Ran an email campaign to grow their SMS audience ahead of their first SMS flash sale and added over 100 people to their SMS audience
The Results
91%
conversion rate within audience that clicked on the link
50%
SMS click rate on their first SMS campaign sent by Mailchimp
